How can you Use YouTube for Video Marketing?

Everyone watches youtube.YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. As the go-to platform for sharing video content, it should come as no surprise that YouTube has been pretty successful since its launch. There Are 2.56 Billion Monthly Active YouTube Users Worldwide. The potential of a huge audience is a great reason to market your business on YouTube.In fact, more than half of all marketers (55%) use YouTube as part of their marketing strategy.

What is Youtube Marketing?

Youtube is one of the most popular platforms for Video content surfacing around the internet. Youtube is the second most visited site in the world after Google, it’s able to bring many benefits to businesses nowadays. The platform isn’t just a famous entertaining channel but a powerful marketing tool, and companies can develop YouTube channels for advertising. YouTube channels help get more views from new geographics, promote a product or a company, build a large customer base, and increase a brand’s sales volume.

YouTube marketing is a strategy that involves a powerful mix of tactics for promoting products/services or brands. This includes the creation and uploading of promotional videos on the company's YouTube channel, working with influencers and using YouTube's advertisements, etc.

Create your Youtube Account

As youtube is a part of Google, you must have a Google account to make a youtube account. To market your business or services on youtube you have to create your Youtube account by using your google account and after this customize your channel by uploading profile pictures, channel art, social media links, etc. Provide all the information about your brand and also upload a trailer video content about the business. Your youtube account represents your brand’s image to your potential viewers. Hence it should have that caliber to convert viewers to subscribers.

Study your Audience

It totally depends upon the nature of your business or services. The first thing a marketer must do is to set a goal about, What they want to sell? To whom do You want to sell?

Based on these goals we need to set our target audience using demographics and interests as well. Spend some time researching who your target audience is already following on YouTube. What types of videos do they watch?

Competitor Analysis

The fastest way to grow on YouTube is to figure out what’s working for your competition and then do that… but in a better and more creative way. At first, your goal is probably to grow your subscribers and audience as fast as possible. So write down your competitors’ subscriber counts and views. Track your own progress against theirs monthly.

Keep an eye on your competitors' most popular videos, their brand voice, and the way they represent their brand. Analyze all these points and then work out how you can keep your brand unique and better than your competitors.

Create Quality content

There are billions of videos on the platform and not everything is worth watching. Users have to sift through the noise daily to find meaningful content on the platform. This is also why YouTube’s smart algorithm favors some videos over others.

To stand out, you need to consistently create high-quality videos viewers love watching and engaging with. Also, use good quality tools, and invest in editing and post-production to make your videos look professional.

Optimize with SEO best practices

Youtube SEO is an often overlooked aspect of video marketing on the platform. But it’s crucial for showing up at the right time. Otherwise, your videos will get lost in the sea of unwatched content and stay there for good. The SEO process starts at the beginning of the video creation process — during ideation. Conduct keyword research to find the right topics and angles for your videos. Titles and descriptions must contain keywords and they should be catchy and attractive. Thumbnails with faces, expressions, and text often stand out from others and drive more clicks.

Actively engage with Audience

Responding to viewer comments shows you’re there to build a community, not to push out self-promotional content. It also boosts your video’s status to the algorithm because more comments = a more popular-seeming video.

YouTube marketing is all about building an engaged subscriber community. And interacting directly with your audience is a great way to do that.

Respond timely (and nicely) to the comments on your videos. Take audience questions seriously and answer them quickly to resolve any issues. Host live streaming videos, webinars, and Q&A sessions to create a real-time experience.

Youtube Advertising

Running YouTube ad campaigns can help you reach a wider audience, drive traffic to your website and deliver personalized messaging to your target audience. Most YouTube ads are videos but you can also place banner ads, either in videos or on the website. You can also make your video ads either skippable after 5 seconds, or unskippable.YouTube ads operate through the Google Ads platform. Running successful ads requires a strategy of its own.

Partner with Youtube Influencers

YouTube influencers are called “creators”.They are growing every year. YouTube reported a 50% year-over-year growth in the number of creators earning over $10,000 per year, and a 40% increase in those earning over $100,000.

Set a budget prior to working with creators and use influencer marketing tools to narrow down your search for the perfect brand partner. Set expectations upfront, share creative briefs, and involve creators in the planning phase to streamline the process.

Monitor Youtube analytics

Tracking youtube analytics gives you an overview of the best and worst-performing videos.

It gives you the data where you can work out and study your weakness and strength as well. Your audience selection and keyword performance can be defined and analyzed.

YouTube is not merely a home for funny videos anymore. YouTube is a serious marketing platform that provides your brand with the opportunity to promote content in a truly visual and engaging way.

It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. A market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.